Saturday, November 30, 2019
The advantages and disadvantages of adventure free essay sample
Adventure Tourism is a term that is not easily defined. For one thing, different people will have different ideas of what is â€Å"adventure†. For one person, â€Å"adventure†may be something as simple as camping outside in a tent, or walking through a wilderness area for an hour. For another, this would be considered passive tourism or exercise, whereas adventure would mean participating in dangerous and physically (also maybe emotionally) challenging activities, such as climbing a sheer rock face or white water rafting in dangerous rapids. Traditionally, adventure tourism has been perceived to be a younger person’s activity. In recent years, however, older people are keen to enjoy new experiences once their children have left home. The degree of challenge desired may be quite different. Some will balk at undertaking potentially dangerous activities like walking on a rope bridge across a deep ravine, and find a trek through the jungle at ground level sufficiently challenging. We will write a custom essay sample on The advantages and disadvantages of adventure or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some will find another’s ‘adventure’ decidedly unpleasant, disagreeable, foolishly reckless, traumatic or boring. It is clear that adventure tourism has no distinct boundaries. For the past two-and-a-half years, I have been writing about adventure topics for The Adventure Corner travel blog, on everything from the merits of bumpy roads to tracking devices on narwhals. From my own thoughts on adventure to the latest scientific research, we’ve covered a lot of ground together. Looking over all of these articles since my first appeared here on February 9, 2010, I realize that one theme keeps showing up: Adventure travel is simply good for you. So I’ve compiled a Top Ten list of the reasons why. While there are several physical health benefits to adventure travel, the advantages for your mental wellness are just as impressive. Too, adventure travel can enlighten your soul  and even help save the world . Can you think of anything else that can do all that? Ten Reasons Why Adventure Travel Is Good for You 1) When you get dirty, you improve your physical health. Scientists have recently reported that our modern obsession with cleanliness might be leading to a rise in allergies, asthma, and inflammatory bowel disease. Getting dirty could just be the best path to developing a strong immune system. Going on adventures means getting dirty  and healthier.  Outdoor activities can prevent (or treat) a wide range of health problems. Doctors around the country are now handing out â€Å"park prescriptions†for conditions ranging from heart disease to obesity to attention deficit disorder. Adventure travel takes park prescriptions to the next level. 3) There are no age limits on adventure. Anyone can make nature a playground. Adventure travel is an activity you can stick with for life. Take a hike, get a bigger brain. Research indicates that hiking or walking grows brains. Typically, your hippocampus gets smaller once you hit your mid fifties, leading to memory loss. But a group of middle-aged adults that took three, forty-minute walks a week for a year grew their hippocampi, on average, by 2 percent, which could improve their retention for years. Hiking adventures will keep you mentally sharp. Going on adventures raises your tolerance for uncertainty. Placing yourself in situations where things don’t always go as planned  such as on an adventure trip  helps you learn to cope with the uncertainties in life. And there is no shortage of those. Adventure travel lets you safely â€Å"try on†alternate lives. One of the best things about embarking on an adventure is that you can shed your familiar skin for a while and pretend to be anything you want to be  before you take a drastic and permanent step. Who would you be if you lived there? Going on adventures fosters reflectiveness, a mental skill often in short supply today. Adventures give us pleasant memories, which we often bring back to the forefront of our minds for reminiscing. This means that our journeys â€Å"marinate†awhile, an especially valuable exercise these days when we’re all so perpetually busy that most of what we do passes by in a flash and is gone forever  without having any real meaning attached to it. Butreliving our adventures again and again allows us the time  and capability  to learn something from them. 8 ) Adventure travel feeds your dreams and builds your confidence. The editor of National GeographicTraveler Magazine once suggested that the â€Å"Cycle of Travel†went like this: 1) dream, 2) plan, 3) go, 4) share. But no matter how many steps it takes to get there, the one thing that’s certain about traveling to spectacular nature spots is that it soon becomes addictive. Experiencing one wilderness just doesn’t seem to be enough; your soul quickly calls for more. And each time you go, you find yourself changing. Adventures build your confidence; and with each successive one, you challenge yourself just a little bit more. I would add a fifth step to the Travel Cycle: dream bigger. 9) Adventure experiences remedy a societal ill: loss of adventurous children and the extinguishing of wanderlust. Today, the United States is facing what some have described as an epidemic: the loss of the adventurous childhood. The Outdoor Foundation reports that youth participation in outside activities has declined for three straight years. And when parents overscheduled kids and insist on being involved in every one of their activities  when they become â€Å"helicopter parents† they kill a child’s desire to explore. The spark for wanderlust goes out, permanently. 10) Adventure travelers may be more important than ever for saving the world. Some scientists warn that in nine years’ time (or less), global warming will become impossible to reverse, and triggering accelerated climate change. If they’re right, a group of individuals within the general public is going to have to come forward and upgrade their environmental efforts, if the world is to survive. That select group of people just may turn out to be adventure those who typically venture beyond the envelope in the outdoors. As Mark Twain once wrote, â€Å"Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore Dream Discover. †The only disadvantage is the cost! Tiresome Expensive What are the advantages and disadvantages of living in a foreign country? Give illustration and reasons to develop your ideas. Who doesnt want to live in a foreign country? I assert that everybody dreams it. Living in another country is a challenge for everybody, even tough it is for business purpose, vacation, study, or other reasons. So, what is the positive and negative impact? As far as I concerned, the first advantage staying in a foreign country is that people can make a lot of friends. Once you land your foot at that place, you will have a new atmosphere. Everybody that you see and meet is unfamiliar for you. In my experience, when I had my vacation to Singapore, I have made a lot of fellows because I meet a lot of new people there. The second advantage is the chance to improve your language. Socializing can enhance your knowledge. For example, Tuti, my best friend, who is studying in Canada. Firstly, she doesnt have good English knowledge and pronunciation. But after studying there for two years, her English is improving fastly. Except that, people can learn cultures from locals. Each country has various cultures. For example, I have a friend who came from England to Indonesia, my country. He told me that he have learned many things after his visit to Indonesia. Except the advantages that we can get, there are also having the disadvantages. People need to spend a lot of money especially for living place. The cost of living can be higher because you need to pay for staying in an apartment or in boarding house. For example, my father spends a lot of Ringgits when he visited Malaysia, because he was staying at a hotel. But, it will be lucky if you have any relative that you know and you can stay in their house. Another disadvantage is a person need to take care everything by oneself especially for health. To sum up, staying in foreign country is like an adventure for me, even though there are some disadvantages that I dont like. So, when I to staying in overseas, all that I must think about is all the advantages. Staying in a new place is interesting right? Just try it! This exciting course covers the scope and nature of adventure tourism in todays market and looks at the sources and types of opportunities available within this fast growing industry. Other topics include: outdoor adventure and management training, the customer, artificial environments, supply, geography, sustainability, and environmental impacts. This course develops a capacity to plan and manage the provision of adventure tourism services.
Monday, November 25, 2019
Hess Law of Heat Summation Essay Example
Hess Law of Heat Summation Essay Example Hess Law of Heat Summation Essay Hess Law of Heat Summation Essay Hess Law of Heat Summation Hess Law states that: The enthalpy change for any reaction depends on the products and reactants and is independent of the pathway or the number of steps between the reactant and product. BASICALLY:    Hess Law states the heat evolved or absorbed in    a chemical process is the same whether the process    takes place in one or in several steps      ;This is also known as the law of constant heat summation. All it means is that no matter how many steps the chemical    reaction proceeds through, the total heat evolved or absorbed    is the added heat values of each step and will always be    a constant figure for that process. For example:    When phosphoric acid (a tri hydrogen acid) is neutralized    with a base, the hydrogens are neutralised in 3 steps:    STEP 1:   H3P04 + NaOH  ; NaH2PO4 + H2O  gives X amount of heat    STEP 2:   NaH2PO4 + NaOH  ; Na2HPO4 + H2O  gives Y amount of heat    STEP 3:   Na2PO4 + NaOH  ; Na3PO4 +H2O  gives Z amount of heat    Therefore, the total heat ofà ‚ reaction (   Hrxn) is equal to: There are two (2) ways to calculate the heat of reaction using Hess Law: 1   Equation Method (Algebraic Method) 2   Heat of Formation Method (Summation Method) Equation (Algebraic) Method Strategy:     add equations for reactions with known enthalpies     so that their net result is the desired reaction Sample Problem 1: Use the equations below to determine the enthalpy of reaction for the decomposition of hydrogen peroxide: H2O2(l)         H2O(l)    +    1/2 O2(g) The equations are: 1     H2(g)   +   O2(g)       H2O2(l)   2     H2(g)   +   1/2 O2(g)      H2O(l) Hf =  188 kJ Hf =  286 kJ Solution: Sample Problem 2: Use the following equations: 1     1/2 N2(g)   +   3/2 H2(g)       NH3(g) 2     1/2 N2(g)   +   O2(g)     NO2(g) 3     H2(g)   +   1/2 O2(g)     H2O(g) Hf =  46. 0 kJ Hf = +34. 0 kJ Hf =  242. 0 kJ to calculate the enthalpy of reaction for: 4 NH3(g)   +   7 O2(g)        4 NO2(g)   +   6 H2O(g) Solution: Practice Problem: Calculate the heat of reaction for the oxidation of one mole of ethanol to ethanoic acid: C2H5OH(l)   +   O2(g)         CH3COOH(l)   +   H2O(l) Use the equations below:      C2H5OH(l)   +   3 O2(g)          2 CO2(g)   +   3 H2O(l) 2     CH3COOH(l)   +   2 O2(g)         2 CO2(g)   +   2 H2O(l) Hc =  1367 kJ Hc =  874 kJ Enthalpy of Formation (Summation) Method Standard Molar Enthalpy of Formation: (             )  the amount of ____ (absorbed or released) when _________ of  a compound is formed from its _________________ in their  standard states  most enthalpies of formation are  ve (__________________)? therefore, most compounds are ___________ stable than the  elements they are made from   the enthalpy of formation of an element in its s tandard state       is _____ because it is usually its most stable form! Write the formation equations for: a)  methane gas: b)  calcium carbonate: c)  hydrogen chloride gas: (Look at the Table! ) How to Use    Hf to Calculate    Hrxn Recall:     Hrxn = therefore, Hrxn =     ( n   Hf products)          ( n   Hf reactants) Sample Problem 1: Using the enthalpies of formation, calculate the enthalpy of reaction for:    CH4(g)   +   2 O2(g)       CO2(g)   +   2 H2O(g) Practice Problem: Use the summation method to determine the enthalpy of reaction for: 4 NO2(g) + 6 H2O(g) 4 NH3(g)   +   7 O2(g) Homework:   p. 247 #13 16   p. 251 #17 20   p. 254 #21 24   the following three questions:   Use the summation method to calculate each   of the following:   a)  CO2(g)  +  H2(g)      CO(g)  +  H2O(g)   b)  C2H5OH(l)  +  3 O2(g)       2 CO2(g)  +  3 H2O(l)   c)  C2H6(g)  +  7/2 O2(g)     2 CO(g)  +  3 H2O(l)
Friday, November 22, 2019
Burial at Thebes
This play stands out as episodic because of its early point of attack. For example, at the start of the opening scene Antigone approaches her sister Ismene with news that King Creon has issued a proclamation that their brothers body should not receive a proper burial, and that anyone trying to bury him will be stoned to death. She intends to resist the law and bury Polynecies but, Ismene refuses to assist Antigone. Therefore, Antigone disowns Ismene and pledges never to accept her aid. Another example of episodic play structure in The Burial at Thebes when Eurydice hears from the messengers the death of her son she leaves in silence and King Creon returns with his dead son Haemon in his arms. The messengers approach King Creon with grievous news that his wife Eurydice has taken her life. These examples prove that Seamus Heaney’s work is episodic because after one incident another incident approaches. The protagonist can be defined as the central character in a play or the person who the story is about and experiences the most changes. In Seamus Heaney’s play there are two possible protagonists Antigone and Ismene. Antigone can be considered a protagonist because the play revolves around her rebelling against the King and his resolution to not bury her brother’s body. Another protagonist is Ismene because during the opening scene she tells Antigone that she will not assist her in burying her brother. As the course of the play continues Ismene realizes what is right and defends her sister against King Creon by saying that she will die along with her sister. Ismene also tries to convince King Creon to not take her sisters life by asking him whether he would kill the bride of his son since Haemon is meant to marry Antigone. Ismene’s attitude changes from a noble citizen to that of a martyr. An antagonist can be defined as a person who is opposed to the protagonist or the goal of the protagonist. In Burial at Thebes King Creon appears to be the antagonist because he is against burying or awarding any ceremonial rights to Antigone and Ismenes brother. As the play begins King Creon tells the elders of Thebes that anyone who awards a proper burial for Polyneices would be put to death. When King Creon finds about Antigone’s actions he declares that both sisters will be put to death. Antigone explains that she knew of his decree and she only answers to Zeus, the gods didn’t lay down these laws for manipulation, and that she will endure the god’s judgment for the burial. King Creon decides that he doesn’t want the blood of Antigone on his hand so he believes the best way to take her life is by burying her under rocks with food. These acts made by King Creon are evidence that he is the antagonist in the play Burial at Thebes. The play Burial at Thebes was intended to teach and educate its audience on societies and politics. Seamus Heaney displays a powerful King that doesn’t take advice from anyone. A few examples of King Creon not heeding to advice is first seen when his son Haemon tries to urge him to be open to both opinions. He dismisses his son calling him a woman slave. Even the elders’ question King Creon’s by stating that he should listen to his son’s request. Creon becomes irritated and questions the elders whether they should be taught by a young boy. King Creon was also approached by Teirasis and says, â€Å"The gods do not take the prayers or sacrifices of the Thebans, and the birds’ cries are muffled because the birds’ throats are glutted with the blood of Polyneices†. Teiresias explains the significance of taking counsel, and says that a man who makes a mistake and then corrects it brings no shame on himself. King Creon once again does not heed to wise counsel and believes that just because he has authoritative power that he doesn’t require counsel. Seamus Heaney also exhibits bravery in his characters in which his audience members can learn from. For example, not only did Antigone represent bravery, but Haemon exemplified Bravery by standing up to his father. These acts of bravery appeared small at the beginning, but towards the end of the play they actually made a difference. All in all, these examples proved that Seamus Heaney’s work is educational and displayed politics. Burial at Thebes This play stands out as episodic because of its early point of attack. For example, at the start of the opening scene Antigone approaches her sister Ismene with news that King Creon has issued a proclamation that their brothers body should not receive a proper burial, and that anyone trying to bury him will be stoned to death. She intends to resist the law and bury Polynecies but, Ismene refuses to assist Antigone. Therefore, Antigone disowns Ismene and pledges never to accept her aid. Another example of episodic play structure in The Burial at Thebes when Eurydice hears from the messengers the death of her son she leaves in silence and King Creon returns with his dead son Haemon in his arms. The messengers approach King Creon with grievous news that his wife Eurydice has taken her life. These examples prove that Seamus Heaney’s work is episodic because after one incident another incident approaches. The protagonist can be defined as the central character in a play or the person who the story is about and experiences the most changes. In Seamus Heaney’s play there are two possible protagonists Antigone and Ismene. Antigone can be considered a protagonist because the play revolves around her rebelling against the King and his resolution to not bury her brother’s body. Another protagonist is Ismene because during the opening scene she tells Antigone that she will not assist her in burying her brother. As the course of the play continues Ismene realizes what is right and defends her sister against King Creon by saying that she will die along with her sister. Ismene also tries to convince King Creon to not take her sisters life by asking him whether he would kill the bride of his son since Haemon is meant to marry Antigone. Ismene’s attitude changes from a noble citizen to that of a martyr. An antagonist can be defined as a person who is opposed to the protagonist or the goal of the protagonist. In Burial at Thebes King Creon appears to be the antagonist because he is against burying or awarding any ceremonial rights to Antigone and Ismenes brother. As the play begins King Creon tells the elders of Thebes that anyone who awards a proper burial for Polyneices would be put to death. When King Creon finds about Antigone’s actions he declares that both sisters will be put to death. Antigone explains that she knew of his decree and she only answers to Zeus, the gods didn’t lay down these laws for manipulation, and that she will endure the god’s judgment for the burial. King Creon decides that he doesn’t want the blood of Antigone on his hand so he believes the best way to take her life is by burying her under rocks with food. These acts made by King Creon are evidence that he is the antagonist in the play Burial at Thebes. The play Burial at Thebes was intended to teach and educate its audience on societies and politics. Seamus Heaney displays a powerful King that doesn’t take advice from anyone. A few examples of King Creon not heeding to advice is first seen when his son Haemon tries to urge him to be open to both opinions. He dismisses his son calling him a woman slave. Even the elders’ question King Creon’s by stating that he should listen to his son’s request. Creon becomes irritated and questions the elders whether they should be taught by a young boy. King Creon was also approached by Teirasis and says, â€Å"The gods do not take the prayers or sacrifices of the Thebans, and the birds’ cries are muffled because the birds’ throats are glutted with the blood of Polyneices†. Teiresias explains the significance of taking counsel, and says that a man who makes a mistake and then corrects it brings no shame on himself. King Creon once again does not heed to wise counsel and believes that just because he has authoritative power that he doesn’t require counsel. Seamus Heaney also exhibits bravery in his characters in which his audience members can learn from. For example, not only did Antigone represent bravery, but Haemon exemplified Bravery by standing up to his father. These acts of bravery appeared small at the beginning, but towards the end of the play they actually made a difference. All in all, these examples proved that Seamus Heaney’s work is educational and displayed politics.
Wednesday, November 20, 2019
Evaluating the Sustainability of a Development Plan Assignment
Evaluating the Sustainability of a Development Plan - Assignment Example The interconnectivity of the town is one factor that has been considered in the design considering the need for people to travel or move from various locations and accomplish their missions in the process. The Green Square Railway Station will be a major transport feature connecting various parts of the city and the outside world. Most important in the development of the sustainable development plan for Green Square is the features that have been put in place to conserve water and reduce the emission of green house gases (Green Square Town Centre 2011). One of the core objectives of the design is to achieve carbon neutrality among the communities. The Green Square area is located in a place that is desirable for community living. One of the main activities that will be involved in the development plan will be the cleaning and revitalization of the South Sydney Hospital site. Among the activities at this stage will be the removal of environmentally unfriendly substances such as asbest os, light fittings and lead-based paints by specialists and using the best conceivable processes City of Sydney (2011). Some of the features that will be installed in the hospital area include a purification plant. Storm water from the plant will be used to flush toilets and irrigate parks. An automatic waste collection system as well as a trigeneration energy system for the production of low carbon energy will form part of the package. In order to reduce emissions, cycling and walking paths will be provided according to City of Sydney (2011). Strategic and Regulatory Context The sustainable development plan debate in Australia is wide and ranges from environmental, social to economic issues and it has major implications on all businesses. As a result, the... This paper stresses that the development of Green Square is bound to achieve its outlined objectives to a high level. For instance in the case of environmental development there has been effective recycling of waste making the environment cleaner, this has led to less deposit in land fills. The state has also managed to control pollution to a greater percentage than before. Soil erosion has also been reduced thus making the land more fertile. Moreover in the case of economic development there has been proper resource management and development. The economic viability of the state has also improved and there is has been appropriate and economically liable land use. In terms of social development the state has maintained excellence is service delivery to he community. There have also been established safe roads and the community has been sensitized on safety issues. There is also he establishment of several; local, historical and cultural organizations which are well sustained. This report makes a conclusion that some issues related to development in Green Square have been more difficult to address than others. This can be attributed to various factors, for instance, the poor distribution of resources in the area which has caused some areas to lag behind in development. There is also the inadequate funding and resources to ensure development and its sustainability. The reliance on donor countries has also caused these difficulties since to get these donors has been a difficult issue.
Monday, November 18, 2019
Film Analysis Paper Movie Review Example | Topics and Well Written Essays - 1000 words
Film Analysis Paper - Movie Review Example The old man who tells the story deserves a kind of special attention and it is James Garner. Gene Rowlands is the other key actress of the film who is the mother of Cassevetes. The film gives an impression of intimacy in romance and how it lasts until the final breath; and apart from this, how the partner is trying to convince his lover of his presence who lost her memory and fails to recognize him. And the viewer gets a kind of impression that the love is so intense that connects them together even after long years of gap in interaction. Hence, one can definitely say that life is a written notebook and its pages denote the life events. Furthermore, the notebook is the influencing factor for reuniting and strengthening the love and romance among the partners. The film â€Å"The Notebook†is an ever remarkable attempt of romantic story telling. The story is narrated so beautifully that one would definitely amaze watching it. The story begins in 1940, an occasion of carnival whe n the little boy Noah Calhoun and sweet Allie Hamilton meet each other for the first time. The interaction between them springs up with a blooming concept of love and intimacy in both. Noah takes Allie to an abandoned house which he intends to buy in future. But things go beyond their expectation that very next morning she shifts to her home town in Charlseston. Later in World War II both Noah and his companion involve and latter loses his life. Meanwhile, Allie serves as a volunteer in a hospital for the injured soldiers in the war where she meets Lon Hammond with whom she gets engaged. The return from the war makes him aware of the fact that he is left with no house to lay down his head. And Noah decides to possess the abandoned house which has a nostalgic feeling with his loving girl friend Allie. One of his visits to Charleston he finds that Allie is in love with Los, seeing them in an embarrassing view of kissing each other at a restaurant. After realizing and trusting upon Noa h she follows him to his native, specifically to the abandoned house. The twist of the film begins here as the woman who listens to the story is none other than Allie and the story teller is her husband. Meanwhile the incidents of Allies mother’s and Los’ entry to Noah’s land is also demonstrated as destruction of peace in their life. At that moment itself Allie makes a confession that she has been living with him for the past many days. It is also evident that two times Noah suffers from heart attack and recovers. Ultimately, Allie recognizes Noah and requests not to leave her thus they go to bed. In the climax both seem dead on the dead, an emotional, tearful ending of the movie. The movie received much attention due to an admirable role played by the respective actors. Every character portrays own role so magnificently that the film looked so realistically. The role played by Ryan Gosling as Noah is excellent and appreciating so is the Allie Hamilton portraye d by Rachel McAdams. Precisely, these are the two characters that play a significant role in the film, attracting the attention of the viewers. The role of Lon by James Marsden Gena Rowlands seems so wonderful in relation with the story and the way of acting. The film holds lot of similarities and resemblance to the original novel or story. From a personal point of view, the film could express the real sense of romance which was present in the original story. And no doubt the credit can be shared among the casting
Saturday, November 16, 2019
Company Introduction, Market Segmentation, and Product Positioning Essay Example for Free
Company Introduction, Market Segmentation, and Product Positioning Essay The key to successful product implementation in today’s national enterprise system is the effective marketing of a new product with the company’s line of existing products. As stated by Lacobucci (2012), marketing is defined as an exchange between a company and its customers. The customer wants something from the company or firm and vice versa. In previous times, a company would manufacture a product they thought the customer would want or need. The customer purchased that product because of a pending need, which basically meant that marketing used to be product oriented. However, marketing today is more that an advertisement for goods and services in an attempt to attract new business. We live in a customer orientated and empowered marketing environment. We realize the importance and ramifications of having an exchange with our customers and developing a relationship with them. It is this exchange of information between our company and our existing as well as future customers that secures our position in our target market. Our company is a regional tool distributor located in the northeastern section of the United States. Our customer base consists of several major retailers, nationally known in the retail and wholesale tool industry. We used the brand label Blue Steel Tools for marketing and distribution of our products to discuss the implementation of an effective plan to market a new product line, the Illuminated Power Wrench. This paper will analyze market, identify our market segment for sales distribution and discuss the reasoning for the segment. Discussing the target market and why the targeted customers were specifically selected. We will do the SWOT analysis; describe the unique market position and the expected service provided in meeting the needs of the target audience. 1. Identify the marketing segment for the product and provide a rationale for this segment. The definition of a market segment as stated by Lacobucci (2012) is a group of customers that shares similar inclinations towards our brand. To define market segment further for our needs, it is an identifiable group of individuals, professionals or organizations that share one or more characteristics or needs in an otherwise homogenous market. In our case, our product will have a very wide market of consumers and small business owners and employees. Therefore we will need to reduce the market segments to larger chunks. Market segments generally respond in a predictable manner to a marketing or promotion offer. The market segment for the new product will vary widely due to the versatility of our product usage. Our main segment approach will focus on the wholesale distribution to retail repair supply stores who carry lines of tools for resale to the private and business consumer. These market segments will include businesses such as Lowes and Home Depot, retail tool distributors such as Harbor Freight Tools, automobile parts stores such as Advance Auto Parts and tool catalogue companies such as great Northern to name a few. As we analyze this segment we ask the question if this segment is viable and can we profit from using it. Other considerations are accessibility and measurability. This segment is small enough to manage our sales and distribution, but large enough to reach the ultimate user of our product. This market segment possesses the potential and versatility to sell and distribute our product to the target consumer market with a widely diversified audience in the retail industry. The bases for this segmentation include similar demographics, geographical locations, and psychological make-up of customers and behaviors of users/purchasers. In other words, the customer base for our segments meets the desired user of our end product. Anyone who builds or repairs something whether they are a novice or professional is a potential customer. Therefore, by using this method of market segmentation for product distribution, we will successfully sub-divide a large homogenous market into clear identifiable and manageable segments that have similar needs, wants or demand characteristics indicated by Lacobucci (2012). 2. Discuss the target market and provide rationale for this target market. The target market defined is the particular market segment at which a marketing campaign is focused. As stated earlier, this product has been designed for the retail tool industry. We have targeted segments in the industry that will be the most successful in reaching the consumer and generating a demand for our product through steady sales. Lacobucci stated the first perspective in assessing segments target is to have a view of the segments themselves and the primary concern is the segment be profitable. This in turn will become a profitability issue for our company as we continue to hold a place in the small tool market and generate profits with continued sales. The second perspective examined was if the market or segment fit with who we are. In this case the answer is yes. The ultimate target for this product is the consumer. The greater exposure we have, the higher propensity for sales growth. The illuminated ratchet screw driver is a quality tool for use by not only the novice home self repair person; it will also meet the needs of the professional repair person, no matter what the industry. The illumination system in the handle of the wrench will appeal to the vehicle mechanic working in the close quarters of an engine compartment, the electrician repairing the circuit breaker box, the computer repair technician working in between electronic circuitry as well as to the basic consumer performing handy maintenance projects. This tool will come with the standard wrench lugs and have availability to accessories such as wrench tips to enhance its versatility to meet the needs of a wider target audience. The wider target audience is customers of our targeted market segments. Therefore the target market is our pathway to the ultimate user of the product is consumer sales. The strategic sales objective of these retail establishments coincides with our strategic vision of reaching the ultimate user of our products, satisfying their needs and increasing the likelihood of additional product sales. 3. Perform a SWOT (strengths, weakness, opportunities and treats) for the company. As we move forward in the marketing of our product, we need to our own corporate strengths. Lacobucci (2012) suggests the use of a SWOT analysis in identifying our strengths, weaknesses, opportunities and threats. The strengths and weaknesses characterize our company in relation to competitors where the opportunities and threats characterize the broader environment such as the tool industry, suppliers, the government and etc. Our strengths are in our track record in t he tool industry. We have provided quality products at competitive prices. Another perceived strength is in the management of our company. The senior management of Steel City Tools has provided a strategic vision with clearly defined attainable goals for market position and sales. However a perceived threat is in the foreign market. A number of tool company’s efforts have been over shadowed with a cheaper duplication of products from foreign markets. The US has been plagued with a reduction in the manufacturing industry due to globalized markets, elimination of trade barriers and outsourcing. The end result is our market segment (distributor) could purchase a similar product cheaper and increase their gross margin and not purchase our product for resale. Another threat we are not prepared to react to is loss of a major distributing customer. With more and more businesses merging, we could lose a distribution source with no warning. One of our weaknesses is we have focused on sales east of the Mississippi, thus limiting market expansion. However, this could be turned around as a future opportunity for market expansion. An easy way to expand our market is to establish a retail division and use infomercials through the cable television network to accept mail order/telephone order select product sales such as our new illuminated power wrench. However, a marketing effort of this nature would require careful consideration must be given to the geographical area so as not to alienate our primary segment customers. A move of this nature would require additional capital investment and careful analysis of this type of expansion would be necessary to minimize risk of project failure. The SWOT is useful in clarifying our marketing questions. The key is to address our shortcomings so as not to give the competition an upper hand and not raise concerns with our customers and capitalize on our strengths for continued success. 4. Create the market position for your product and service. Explain your rationale. Product positioning, according to the Encyclopedia of Business, involves the tailoring the entire marketing program to include product features, distribution, price, quality and service to meet the needs of the consumer within the specific market segment. In this manner, the product positioning is part of the overall market segmentation. Product position takes place in our distributors store, or target market segment and tells us how we can strive most effectively in that market segment against our competition which are also present on display. The key is to understand the consumer perceptions of the product and the marketing behind it. Quality, reliability, affordability, unique features, benefits to the customer is just a few attributes of product positioning. According to Lacobucci (2012) positioning is often about modifying the four P’s of marketing (position, price, place and promotion). In the case of our company, our reputation is a reflection of the position to provide a quality product at a competitive price while leading the market in innovation. Our company performance is attributed to the quality of our employment staff. Our employees are at the core to our success. We have established core values for our company’s work force by creating a positive work culture with recognition of the whole person concept. The strategic leadership from the top on down to the employee fosters productivity with reward and recognition to enhance their performance in support of the company operations to include our marketing efforts. Thus the positive and proactive personality of our company in meeting its marketing objectives is a direct reflection of the quality of every member of the Blue Steel Tool Team. As we continue to grow and develop products for sale, we position our products at a distribution sales point or market segment with the greatest customer exposure for maximum market penetration. We will service our product to the satisfaction and benefit of the customer so as not to jeopardize customer confidence as well as the business relationship with our market segment. The product we create and the service we provide are a direct reflection of not only our company, but that of our distributors. Our products are designed to meet the working needs of our professional as well as consumer clientele with a level of quality that meet or exceed expectations at the best value. References Lacobucci, D. (2012) Marketing Management: 2012 custom edition. Mason OH Market Segment Defined Retrieved from http://www. businessdictionary. com/definition/market-segment. html Morley R. (2006), Trumpet Print Edition: The Death of American Manufacturing, February 2006 Retrieved from http://www. thetrumpet. com/index. php? page=articleid=1955 Reference for Business Product Positioning: Encyclopedia of Business, 2nd ed. Retrieved from http://www. referenceforbusiness. com/small/Op-Qu/Product-Positioning. html Target Market Defined retrieved from http://www. businessdictionary. com/definition/target-market. html
Thursday, November 14, 2019
Essay example --
Another solution could be found in organizations, such as Families First, that literally bridges the gap by providing both types of services. The Michigan Department of Social Services founded Families First to deal with child neglect, but staffers soon realized domestic violence was also at play in many of their cases (Findlater 92). After requesting domestic violence training, Families First social workers now provide domestic violence services as they come into a crossroads with child neglect issues (Findlater 92). Similarly, some domestic violence shelters welcome children and can help them with group counseling (Carter 7). For example, lecturer Azucena Ugarte noted that of the Philadelphia shelter’s one hundred beds, ten of them were cribs (Ugarte). An often over-looked key to bettering the treatment for child witnesses is to improve the legal system’s interactions with them. Researcher Nancy K. D. Lemon acknowledges that since the 1970s the judicial system has done a good sign handling domestic violence victims, but she says it has been â€Å"slower to recognize the effect of domes...
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